The Shrine Story

June 03, 2014

The Goal: Create the Most Comfortable Performance Underwear

The story starts sitting in pain on a long flight back from Brazil. This was another amazing and adventurous trip. Partying in Rio de Janeiro, followed by searching for jaguars in the Pantanal (saw 3) and finished it off sand dune surfing on the beaches of Floripa. On the plane home, just like the rest of the trip, I had a wedgie, chaffing and drenched in sweat. I realized on that trip that I didn't have one brand of underwear that could keep up with me. I needed something for my adventures around the world and my daily routine of working and then heading to the gym.

That's when I decided to create Shrine Boxers. "Shrine" was the perfect name because all men can agree that our package is very sacred to us. So I started my quest to build the most comfortable and stylish underwear.

First, I had to make sure the boxers and boxer briefs were designed for supreme comfort and maximum maneuverability. I found an amazing microfiber mesh fabric that is soft, breathable, and moisture-wicking keeping you cool and fresh even when you are hitting it hard at the gym. I worked with a top technical designer to cut the underwear so no more wedgies, chaffing or legs riding up. The boxer briefs had to have a comfort pouch to keep your boys in place when you needed a little extra support. And of course an easy access fly.

Once I knew I had the comfort part down, I wanted Shrine Boxers to be stylish. Every other brand plasters their name/logo around the waistband, that's boring. Why can't underwear look good too? We're the 1st brand that lets YOU design the waistband.